On Builders and Bullshitters
I was at Stanford, and this guy was full of it. Not smarts, or talent or the X-factor kind of “it”. This guy had the bad stuff. The cocky ego, the unending flow of words without meaning, the outlandish claims that was a bit too good to be true. I wanted to call him out on it, but this event was supposed to be a small gathering of friends, family and supporters, and I wasn’t there for him or his bullshit.
I was there to show some love for my friend Albert, who can proudly call himself a graduate student of the d.School. He built a really cool experience called, “In the Box”. It was an attempt to (re)create a childhood dream of floating in space. I thought it was cool and my kids would definitely enjoy it. And I knew he worked his butt off to create it.
But this other guy. He had a pretty cool display, though a bit derivative - Hello, Bianchi? - the poster-ads on the wall were a good branding exercise for a fictitious bicycle manufacturer. Little did I know how representative it would be of the person. The two bikes on display were very different, clearly from different eras and a purposeful contrast of materials and design. Or so I thought. There was a lot of interest in his “work” since fixed gear bikes are overhyped these days. I listened in on a few conversations and my bullshit indicators where on full alert when I heard him say he built the FRAMES himself. Let me say that again:
He said he built the bike frames himself, from scratch.
Now it’s not outside the realm of possibility, but having built stuff out of metal tubes *from scratch* myself, I had to hear more.
He claimed to have brazed the steel frame, with full lug-work on both frame and fork (more on this later). He said he welded the thin-walled aluminum frame as well, an entirely different work process and skill-set from brazing.
The BS flag went up completely after I heard him explain to another admiring fan how he made the top tube of the frame by folding over some sheet aluminum. Now this was a fully hydroformed tube with no apparent weld lines along it’s length to indicate it started in sheet form.

The top tube looks like the one from the Fuji Track Pro above. That would be quite difficult to make by hand. Same with the cut-out for the rear wheel on the aero seat tube. It’s a lot of precision welding on very thin tubing. Even the track dropouts with their three bolt attachment was eerily similar. As in, they looked exactly the same as on the stock Fuji frame.
On the steel frame I saw a few things that also didn’t make sense. It was built as a fixed gear, but it had regular horizontal dropouts, not track dropouts. There were cable stops for derailleurs and a hole in the top tube for a rear brake cable, even though it only had a single front brake. Some riders cut these items off stock road bike frames when they convert them to fixed gear. Why would you spend more time and effort to add them?
The final telltale sign were the “Miele” stampings on the fork crown and seat lugs. Miele isn’t a well known brand, and are now a generic bike company in Canada. As far as I know, they never sold lugs for home builders. Sure you could cut the lugs off an old Miele frame, and rebuild the bike with new tubing, but it’s much easier to repaint it and call it your own creation right?
As the night went on, the adoring crowds thinned out enough for me to go back and confirm my suspicions. I made sure no one was around and then I knelt down and took a look where it mattered. Under the bottom bracket. SERIAL NUMBERS!
Caught red-handed. If you’re a custom frame builder, you don’t put random serial numbers like the big manufacturers have to use. I’ve owned a few custom bicycle frames and they are stamped with 01927 or something. Not FJ817743850 or whatever. One of the greatest moments in my custom car build was when we got our Special Construction VIN number. It wasn’t a standard 17-character VIN like almost everything else on the road. It was 4 digits, and I earned it the hard way.
And then the guy comes over. “Oh yeah, that’s a Fuji bottom bracket.” Oh really? “Yeah, I had to use it because it’s the one part I couldn’t make.” Oh boy. The lies kept coming. This dude just dug his own grave. And I was going to bury him.
But you built these frames yourself?
“Yeah.”
So you welded this aluminum one yourself?
“Yeah.”
What did you use?
“What do you mean? I used a TIG.”
I mean, what kind of machine did you use?
“I don’t know. I can’t remember. I think it was a 440.”
A 440? What brand is that?
“I don’t know, it was at some guy’s shop. He’s in Mt. View.”
But you said you welded it yourself.
“I did.”
I hope he realized he was caught, because I’d be worried if he was that delusional. Saying you reused a bottom bracket shell, while claiming you hand formed a top tube like that doesn’t make sense. You can machine a bb shell out of plain tubing in a few operations! I would guess you can’t make that top tube without a $100,000+ machine.
I’ve toyed with the idea of building my own frame for nearly two decades now. And it’s really hard and takes a lot of time. That’s why the top bike builders charge $2000 to $3000 for a frame. I have frames sitting for months just waiting to be put together with off-the-shelf parts. I don’t have time to build stuff in the shop anymore. I realize this rant is going very long by this point, but this guy just pissed me off. Here’s why.
1) Putting his “work” in the context of this showcase is fraud and makes me question the ethical standards to which these Stanford students are held.
2) Claiming he built these bikes is an insult to his fellow classmates who actually did build their projects.
3) Bullshitting people when it’s clear that you’re bullshitting is disrespectful. You either think I’m an idiot that you can fool, or a fool who will put up with your idiocy. I’m neither.
I know no one from Stanford is going to read this, and this kid won’t learn his lesson, so the lesson here as applied to startups is this:
Cut the bullshit and build real shit.
Cheers,
Hong